About Us

The Fireplace Superstore has been established in 1987 and has grown to become one of the largest fireplace showrooms in the world for a high-end, designer, and luxury fires. Starting life many years ago in the small garage we originally gained a reputation as a reliable plaster moulding manufacturer with a focus on ceiling roses and period plaster fireplaces. As the company grew in size the first showroom was established located in the seaside resort of Blackpool. Our product range originally included our in-house made period plaster products along with a small but popular range of gas and electric fires. We also featured a range of antique original fireplaces and accessories. The showroom was successfully occupied for 7 years and rose to become a prominent provider of quality gas and electric fires.

Showroom Expansions

Our Founder and Managing Director John Coulthard started out as a trainee installer over 40 years ago, working closely with the leading fireplace showroom Sellers Fireplaces, Ex Dambuster and world war 2 hero Edward Johnson was a prominent figure at the company (read more…)

The Fireplace Superstore relocated in 1994 to a larger 4000 sqft showroom and warehouse facility which offered numerous advantages for our customers. The new showroom featured a larger distribution area that would facilitate our ever-increasing prominence throughout the UK. The public facing showroom was heavily improved and the increase in floor space allowed us to give our customers a larger live display of designer fires with more choice and variation.

Our showroom expansion allowed us to work with leading manufacturers and suppliers from the UK and across Europe. Over the next 9 years, our customer base and exposure increased further which fuelled the need for an even larger showroom and distribution center.

In 2003 the decision was made to move into a new 18000 sqft purpose built complex opposite our original premises on the newly named Poulton Business Park in Poulton-le-Fylde near Blackpool and Preston in Lancashire. With over 3 times more showroom floor space we created an in-house design team to develop a showroom facility unlike any other previously seen in the industry. Our goal was to create a showroom that exhibited a range of fires from all of the leading manufacturers. We wanted to give our customers the option to view a wide range of various different types of fires and systems that would be available to them. We also invested heavily on building a small but knowledgeable team of experts who would be able to advise and assist customers with any questions they might have including choosing the right fire or stove for the room size and chimney setup.

New Management

The Fireplace Superstore welcomed Richard Bailey as a key member of the management team in 2003 who brought a wealth of experience from the retail industry. Richard has worked closely with the company executives to take The Fireplace Superstore to new heights. Richard spearheaded our rapid growth and streamlined our distribution systems. Richard also oversaw the introduction of in-house staff training on all aspects of fireplaces, gas and electric fires, flue pipes, and chimney products. Richard implemented key systems to gain and catalog product information from manufacturers so that new developments in the industry are understood and training is given to our team quickly and efficiently. 

A close-knit Team

A close-knit team works closely together helping one another wherever possible, also an office that enjoys one another’s company will succeed, this is the thought process at the store, staff members include the owner’s mother Marlene Coulthard who has been part of the sales team since 1987, much long-standing staff remains at the company. (Read More)

New Products

With The Fireplace Superstore now becoming a recognized brand throughout the UK and Europe, we expanded further into high-end brands such as DRU who themselves were quickly becoming one of the leading manufacturers of designer gas fires. Our in-store displays proved popular and as a testament to our team’s hard work, the company grew to become the leading DRU dealer in the UK for 2017/2018/2020/2021 (Read More). Other notable brands include Kal Fire, Spartherm, Bellfire, and all the leading electric fireplace suppliers.  successfully introducing over 100 stoves into our live display showroom with a further 500 stoves provided online via our website.

Flue pipe

Flue pipe including twin wall and flexible flue liners, gas lines chimney cowls, and chimney products now play a major part in the store’s rapid expansion. Flue pipe is available at competitive prices for collection and next-day delivery throughout the UK.

Antique fireplaces

For more than 35 years original antique fireplaces including cast iron mantle pieces cast iron combination fireplaces wood fireplace surrounds, bedroom fireplaces, and marble, slate Georgian, Edwardian, and Victorian fireplaces have been bought and sold in the store. New stock can be found both in the showroom and on the website.

Stove glass

The Fireplace Superstore has an extensive range of stove replacement glass in stock for all the major stoves in the marketplace, made to measure stove glass is available next-day delivery is available throughout the UK.

New office facilities

New offices have been built at The Fireplace store to accommodate the website design team who now play an important part in the companies success helping customers to evaluate the fireplace stove or fire choice for their home. New exciting products are added daily both in the showroom and on the website showing all the latest high-efficiency products now available in the marketplace.

Future projects

Exciting times ahead for 2021/22 with a complete showroom renovation with the latest media wall collections for both gas and electric fireplaces, new brands include the world-famous Focus Fireplaces a collection of high-end free-hanging stove fires developed and manufactured in a medieval village in Southern France.

In-store, you will find more than 1000 products on live display and a large range of ex-display fireplaces and stoves available at low prices, with a large product turnover and with the introduction of new products there are many bargains in store. High stock levels allow for both delivery or collection from the purpose-built warehouse facility. The Fireplace Superstore has now become probably the largest designer fireplace and wood-burning showroom in the UK and works closely with housebuilders architects and interior designers with an emphasis on a quality range of products from all the leaders in their field.

We hope you enjoy your shopping experience at The Fireplace Superstore both in-store and throughout our extensive website.

01253 896595
01253 884620
01253 895213